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FCA appoints support agency as part of investment to improve fleet offering

FCA appoints support agency as part of investment to improve fleet offering

FCA Fleet and Business has strengthened its operation with the appointment of fleet support agency ROI.   

The deal will see ROI, a recent winner at the European Contact Centre and Customer Service Awards, support FCA with a dedicated 30-strong sales team, including a team of field sales managers, experienced dealer coaches, lead generation, fleet support and a business centre.   

Having been named Most Improved Manufacturer of the Year in both the Fleet World Honours and Fleet News Awards, the move is part of a major investment to further develop, expand and enhance FCA’s corporate sales offering, which represents Fiat, Fiat Professional, Abarth, Jeep and Alfa Romeo. 

It will see ROI focus on day-to-day sales activity, customer relationship management and growing volumes, allowing the FCA team to focus on developing key relationships, strengthening offers and improving the customer experience.   

Francis Bleasdale, fleet and remarketing director at FCA UK, said: “With the recent addition of new products like the Fullback pick-up, Talento van, Fiat Tipo and Alfa Romeo Giulia, we now represent one of the broadest and most desirable product ranges in the marketplace. 

“Our continued investment in our fleet services and the appointment of ROI is part of our strategy to make us the best in the industry and to ensure we become a manufacturer of choice for fleet operators and company car drivers.”    Key to ROI’s appointment was its suite of bespoke technology solutions which include a mobile fleet sales tool, a fleet workflow and helpdesk tool plus a lead management system for FCA and its partner leasing companies and dealers.