Four out of five (79%) fleet operators think their
organisation could do more to raise awareness among staff of the dangers
cyclists and motorcyclists face.
The finding comes from road safety charity Brake’s fleet
safety survey results with the organisation now calling on fleet operators to
be ‘Bike Smart’ by raising awareness of vulnerable road users among their staff
and enshrine positive action in their organisation’s policies.
More than 100 fleet representatives employing 413,000
at-work drivers completed the survey; the majority of respondents were from the
UK, with responses also coming from fleets based in Africa, Asia, North
America, mainland Europe, and Australasia.
Respondents manage more than 1.05 million vehicles in total
including cars, powered two-wheelers, bicycles and goods vehicles. The size of
the fleets varied: the smallest were single-vehicle operators; the largest had
more than 50,000 vehicles. Respondents answered questions on policy, driver
awareness programmes, their use of technology and training, and how they
protect vulnerable road users within their organisations.
Other key survey findings included:
- One in four organisations prioritised meeting
delivery targets over road safety
- More than a third (38%) of respondents believed
that the fleet industry as a whole was not doing enough to look after cyclists
- Nine out of 10 respondents said that in their
opinion cyclists could do more to protect themselves on the roads
- Only 36% of respondents thought current
mandatory vehicle safety features were adequate and did enough to protect
vulnerable road users
- 52% included guidance about protecting cyclists
and motorcyclists in their driver education or awareness programmes.
This year’s Road Safety Week, which finished on Sunday (25
November), had the theme of ‘Bike Smart’ raising awareness about the safety of
those on two wheels and encouraging everyone to be ‘Bike Smart’.
Dave Nichols, community engagement manager at Brake, said:
“Every hour, a cyclist or motorcyclist is killed or seriously injured on a
British road - each a tragedy that will devastate many lives. Raising awareness
about the safety of those on two wheels, who face much higher risk of death and
serious injury than those in cars, is absolutely vital. Protecting vulnerable
road users and minimising the chance that their drivers will be involved in a
crash are two of the most important steps that fleet managers can take towards
raising road safety standards.
“The findings from our fleet survey suggest that
many fleet managers are aware of their responsibilities towards vulnerable road
users. However, it is clear there is more they could do to be ‘Bike Smart’ and
raise awareness of these issues among their staff and organisation’s policies.”