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Hyundai Motor joins Go Ultra-Low campaign as electric cars line-up for a record year

Hyundai Motor joins Go Ultra-Low campaign as electric cars line-up for a record year

Hyundai Motor UK has signalled its commitment to an ultra-low emission future by joining Go Ultra Low, the government and industry-backed campaign that exists to highlight the benefits of plug-in and fuel cell electric vehicles.

Hyundai joins Audi, BMW, Kia, Nissan, Renault, Toyota and Volkswagen in the consortium of vehicle manufacturers committed to raising business and public awareness of ultra-low emission cars and vans in the UK.  

The Korean manufacturer’s move reinforces the direction of travel for the automotive industry as the popularity of these vehicles continues to rise.  

Today, there are more than 35 plug-in models available to UK motorists - four times the number on the market just five years ago - with more new versions set to be launched this year. The launch of the Hyundai IONIQ Electric adds to an ever increasing range of electric cars to suit almost every lifestyle.

Last year was a record year for electric car registrations, with 36,907 hitting the UK’s roads, up 29% on 2015. That increase brought the total number of EVs registered to more than 87,000 and if that rate of growth continues, Go Ultra Low predicts that there could be in excess of 100,000 ultra-low emission cars on the UK’s roads by mid-2017.  

Poppy Welch, head of Go Ultra Low, said: “Hyundai joins the Go Ultra Low campaign at an exciting time for the electric car industry, as the variety and capabilities of ultra-low emission vehicles make them an increasingly attractive option for UK motorists. 2016 was an unprecedented year for plug-in vehicle registrations as more and more motorists realise the cost-saving and environmental benefits of driving an ultra-low emission car. We expect this year to be better still with even more new electric vehicles coming to market.”

Tony Whitehorn, President and CEO of Hyundai Motor UK, said: “Becoming part of the Go Ultra Low campaign demonstrates how seriously Hyundai Motor takes low-emission motoring. Our IONIQ EV is already making waves in the plug-in market, while our ix35 Fuel Cell is the world’s first mass-produced hydrogen-powered car. Both these vehicles demonstrate our commitment to care for our customers, providing innovative, technology-packed cars that enhance their lives while benefiting wider society.”