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Iveco appoints Wrafter as light business line director

Iveco appoints Wrafter as light business line director

Iveco has appointed Emmet Wrafter as light business line director, with responsibility for its multi-award-winning Daily light commercial range in the UK and Ireland.  

Mr Wrafter (39) grew up watching his father run a haulage company, before entering the automotive industry himself with dealer sales roles at Citroën in 2003, and Audi in 2004. A year later he set-up his own dealership, Wrafter Motors, which he ran successfully for six years before joining the Ford Motor Company’s European commercial vehicle product marketing team in 2011.  

During his five years at Ford, Mr Wrafter took on roles including direct fleet sales manager, national account manager and dealership zone manager. He left Ford in February 2016 to become director of tactical sales and stock at LeasePlan, before accepting the position with Iveco.  

Mr Wrafter will be based at Iveco’s UK headquarters in Basildon and will report to Stuart Webster, Iveco UK and Ireland business director.