SEAT claims pole position ad ‘fastest growing fleet brand’
SEAT UK Fleet has secured its best quarter one results to
date, which, says the Spanish brand, confirms it as the fastest growing
manufacturer in fleet, true fleet and Motability channels.
The 32% rise in overall fleet sales in quarter one
follows four consecutive years of true fleet sales growth in which the brand
has expanded its model range and enhanced its business sales services.
With quarter one true fleet sales and Motability volume
up by 86% and 440% respectively compared to quarter one last year, SEAT’s
record fleet results were achieved despite a planned 45% reduction in the
rental channel to protect residual values.
Spearheading the sustained growth period and quarter one
results, the Ateca, SEAT’s first ever SUV, has helped propel other model lines
into the limelight, too. Both the new Leon and Ibiza broke true fleet order
take records in quarter one.
Peter McDonald, head of fleet and business sales at SEAT
UK, said: “Ateca is a fantastic product in the most important growth
segment in the market, but more significantly it has broadened our brand
product portfolio. Ateca has given SEAT the scale and desirability in the fleet
market to win new customers; it has had a very positive effect on our other
As well as investing in the product portfolio, SEAT has
invested in the fleet channel with the introduction of initiatives including a four-day-test-drive
programme, to improve the accessibility of demonstrator vehicles for
businesses, and its Fleet Excellence scheme, which strengthens investment at
the dealer level.
“Following record quarter one registrations, and an even
better order take the future looks bright, and will strengthen further as the
brand continues its product offensive, having recently introduced the updated
Leon before launching the new Ibiza and Arona before the year ends,” said Mr McDonald.