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Seat breaks into top 10 as ‘true fleet sales’ soar

Seat breaks into top 10 as ‘true fleet sales’ soar

Seat’s April and year-to-date sales results have propelled the carmaker up the market rankings, with the brand featuring in the ‘true fleet’ top 10.

The brand says it has recorded soaring year-on-year fleet and ‘true fleet sales’ growth of 14% and 42% respectively - a continuation of its record-breaking form from 2017 - despite the new car market seeing negative year-on-year results.

Following its biggest-ever product offensive, Seat achieved record fleet sales figures and a raft of awards across its range, with models like the new Ibiza supermini and Arona compact crossover taking the fleet market by storm, it claims.

The brand’s ‘true fleet’ performance in April saw it break into seventh place for the month, leading to a top 10 spot for the year-to-date, bolstering the upward trajectory of the last 12-months.

Seat said the performance was “more impressive still” on a backdrop of a controlled reduction of rental volume, which in turn, it said, helped achieve industry-leading residual values and total cost of ownership figures.

Peter McDonald, head of business sales at Seat UK, said: “These latest results show that last year was no flash in the pan - Seat has become a real contender for fleets across the UK by offering service levels and vehicles which really hit the mark.

“Our fleet offering has emerged as one of the most competitive on the market, with programmes including the four-day test drive scheme resonating well with fleet decision-makers, and the results of that are there for all to see.”