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Brake publishes essential guidance on crisis management for fleet managers

Brake publishes essential guidance on crisis management for fleet managers

Road safety charity Brake has published a crisis management guidance report for fleet managers and HR professionals, in collaboration with international law firm Kennedys.  

The report follows a series of ‘crisis response training for managers’ seminars, which covered practical and procedural issues around a crisis event involving sudden death or serious injury.  

Drawing knowledge from best practice case studies, the guidance highlights the importance of having an established crisis management plan in the event of a serious incident. 

The guidance also focuses on what should be included in an effective management strategy.   The guidance includes expert input from specialist disaster management trainer, Rosie Murray, who has extensive experience in delivering crisis response training to police family liaison officers, local authority staff and commercial companies.  

Content within the report also includes an overview of the complications that can arise following a serious road traffic incident, and the importance of communication and implementing a support system for everyone affected.    

Radd Seiger, partner at Kennedys and expert in serious incident and crisis management, also draws on his knowledge of representing UK and multinational companies in some of the UK’s worst disasters to add his golden rules for crisis management.  

He said: “Road safety and driving at work is an area that Kennedys plays an active role in and takes incredibly seriously, including helping companies with their plans and policies for fleet related safety issues and for crisis management. The publication of this guidance report 
underlines the importance of having a crisis management plan in place and offers expert insight into the measures that should be considered to help prevent incidents on the road.”  

Zari’aat Masood, professional engagement officer at Brake, said: “Driving remains one of the most dangerous work related activities employees undertake, and organisations need to ensure that they are prepared in the event of a serious road crash. We remain dedicated to working with companies to help them effectively manage their road risk, to prevent road crashes happening in the first place. However, this guidance report highlights the importance of having robust policies in place, should the worst happen.”

The guide is available free of charge to all Brake Professional members through www.brakepro.org. Non-members can order the resources from the Brake shop, or join Brake Professional for £50 + VAT per year online, to access these and other resources.