Mediafleet flies in to deliver hi-tech branding for Europcar’s new Heathrow bus fleet
Fleet graphics and branding specialist Mediafleet has
expanded its business partnership with Europcar (part of Europcar Mobility
Group), by winning a contract to design, manufacture and fit unique vehicle
graphics to a new fleet of buses serving Heathrow Airport.
The project involving 16 Europcar-branded minibuses and
coaches further demonstrates Mediafleet’s capability to take typically
two-dimensional corporate branding and apply it to vehicles.
Furthermore, the vehicle wrapping includes Contra Vision -
one-way vision graphics over glass enabling passengers to see out of windows
but not passers-by to see into the vehicles.
The fleet, which comprises Mercedes-Benz-based Sprinter
minibuses and Optare buses unique to Europcar, provides a complementary
transfer service for customers to get from the company’s vehicle rental
reception desk at Heathrow Airport, Europe’s busiest passenger airport, and the
complex’s five terminals.
The new bus fleet livery is part of a major Europcar project
that sees new branding being rolled out at a number of rental locations.
Mediafleet is one of the UK’s leading vehicle graphics
providers and installers and the new contract builds on the Oxfordshire-based
firm’s five-year partnership with Europcar, which has seen it provide an increasing
volume of promotional branding for events, rental locations and vehicles.
Barnaby Smith, managing director, Mediafleet, said: “The
Heathrow bus contract win further demonstrates Mediafleet’s core proposition
offering a creative brand agency-style approach to vehicle graphic design that
provides our customers with a total one-stop shop also incorporating artwork
production and fitment.
“Europcar is one of Mediafleet’s most prestigious clients
and the new contract extends our reach to a different fleet as the company has
learned more about our capability in terms of creative media branding.”
Describing the wrapping on the Heathrow Airport buses as a
“technical tour de force” Mr Smith said: “Mediafleet is a company that provides
and fits more than just vehicle graphics. Companies are becoming very brand
centric and Mediafleet has the creative skillsets to provide a ‘front to back’
branding service from design to production and installation, project managing
the entire process.
“It is a complete one-stop service and with creative agency
design standards takes the concept of vehicle fleet graphics to an entirely new
level. The latest Europcar contract further adds to the major deals won by the
company in recent months.”
Jose Blanco, sales and marketing director, Europcar Mobility
Group in the UK, said: “Since 2013 Mediafleet has successfully supported
Europcar with the branding we require when we need it, whether for vehicles or
in adhoc cases.
“The Heathrow Airport bus fleet is a totally new project for
Mediafleet in terms of both introducing Europcar’s new branding to vehicles and
the size of those vehicles. However, Mediafleet continues to meet our demanding
schedule and has a faultless track record.”