SEAT ‘Fleet Excellence’ dealership programme launches to enhance service
SEAT UK is to launch the Fleet Excellence programme, an
initiative to deliver a higher level of service for fleet customers via its
SEAT Fleet experiencing four years of consecutive growth, the Fleet Excellence
programme and additional funding will make business sales a more attractive
proposition for the dealer network while improving the business driver buying
experience even further, according to the company.
that are eligible for the Fleet Excellence programme will be funded with an
additional £12,000 per year to support the costs associated with fleet
management, administration and systems support.
be eligible for the programme, dealerships will have to sell more than 100
units a year to fleets of 40 or more vehicles. At least two people in each
dealership will need to be trained in its direct invoicing system to leasing
companies and fleet customers, which, it is claimed, will encourage a more
streamlined and transparent customer journey.
on the programme will also have to meet certain standards to ensure fleet
customers are receiving an agreed level of service; including accurate vehicle
forecasting, transaction accuracy and excellent scores in the company car
McDonald, head of fleet and business sales, said: “Fleet customers rightfully
expect a good handover and service, but by supporting dealers with the
necessary incentives and infrastructure, we can improve that level of service
“The Fleet Excellence programme is built to make fleet
sales more viable for our dealer network, and will encourage dealerships to
make it a more significant part of their business going forward.”