vGroup supports Arval with new ‘products in situ’ initiative to help drivers
Vehicle leasing and fleet management giant Arval has
launched a new and innovative pack for drivers.
Included in the driver side door pocket of new vehicle
deliveries, the branded bag contains a range of useful, safety essentials
picked specifically for drivers to support them in an emergency.
The pack has been created by vGroup International using
its industry-leading ‘products in situ’ initiative.
The Arval pack includes a high-visibility jacket, heavy
duty gloves, LED torch, branded notepad and pen, ‘No Smoking’ sticker, vent air
sticker highlighting Arval contact details and a ‘welcome’ printed card.
Vicky Outram, product manager at Arval, said: “We receive
great feedback from drivers about our new car packs, but recognise that van
drivers have very specific needs. Because of this we tasked vGroup with
producing a pack which meets the specific needs of these drivers and believe
that the result is high quality and useful.”
vGroup International already provides around 300,000 roadside
assistance and motoring first aid kits a year to more than 100 contract hire
and leasing companies and brokers for fitment in new company cars and
James Nash, vGroup’s newly appointed managing director
said: “We have learned a lot from our experience in the medical industry and
motor racing, where clear communication and interaction with the end user is
vital in stressful times such as a road traffic accident.
”We believe it is no longer enough just to provide
safety items, we must locate these accessories correctly within the vehicle for
speed of use as every second is critical. vGroup, over the last 25 years, has
been incredible in providing health and safety support for UK fleet drivers and
that journey is evolving with the company totally committed to reducing death
and injury on Britain’s roads which costs the economy more than £16 billion per
David Higginbottom, founder and chief executive of Driver
First Assist (DFA) - a vGroup International backed non-profit making
organisation that trains professional drivers to provide life-saving first aid
and manage the scene at a road traffic collision, prior to the arrival of the
emergency services - said: “This is a great initiative, providing drivers
with the necessary equipment to help themselves and others at the scene of a
road traffic collision. DFA is already working with vGroup to train drivers in
road-related lifesaving skills and ‘products in situ’ will prove to be a vital
additional tool in this field.”
Vicky Arnold, vGroup International sales and customer
service director, said: “Drivers rely on having safety-related items in their
vehicles. In an emergency it is important that products such as the
hi-visibility jacket and life hammer are immediately to hand.
“Therefore, vGroup International has developed ‘products
in situ’, which is essentially a branded bag containing a variety of key items
which fits into a vehicle’s door pocket. If the bag has a ‘home’ then the items
included are always likely to be easily accessible in an emergency. We have
also designed the branded bag so that it features universal symbols identifying contents to help
drivers better handle stressful situations easily and quickly.”