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Alphabet Partner tops 20,000 vehicle fleet two years after launch

Alphabet Partner tops 20,000 vehicle fleet two years after launch

Alphabet Partner, the broker sales channel launched at the end of September 2014 by fleet leasing and business mobility specialist Alphabet, has exceeded a portfolio of more than 20,000 vehicle contracts.  

Last year alone, Alphabet Partner delivered more than 12,500 vehicles to customers via more than 40 broker partners. 

Graham Conway, head of alphabet partner, said: “To achieve a vehicle fleet of more than 20,000 in little over two years shows the phenomenal power of our partnership approach in action, engaging with a select group of well-established, like-minded brokers.  

“Contrary to the conventional view of the broker market, our business is not price driven. While it is obviously important to be competitive, our approach shows that being the cheapest isn’t everything in the broker market - despite what some people might think. We trade on our service levels, as well as the strength and depth of our relationships with brokers. Our key differentiators are the service we provide, the speed and quality of our decisions and subsequently the trust that has developed with our broker partners over the past few years.”  

He added: “I’m confident that our recipe for success over the past two years - a unique business model, a talented and empowered team, an ethos of continuous learning and improvement, plus an unwavering dedication to a true partnership approach with our brokers - will ensure that we evolve and thrive in 2017, 2018 and beyond.”