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Brankin appointed Ford sales director as Griffin retires after 40 years’ service

Brankin appointed Ford sales director as Griffin retires after 40 years’ service

Lisa Brankin has been appointed director, sales, Ford of Britain, with effect from 1 January, 2019 taking over from Kevin Griffin, who is retiring from the company after more than 40 years of service.

In her new role, Ms Brankin will be responsible for all of Ford’s sales distribution channels, including the Ford dealer network and online sales, in the UK. She will continue to report to Andy Barratt, chairman and managing director, Ford of Britain.

Ms Brankin is currently director, marketing, Ford of Britain, a position she has held since August 2015. Previously, she was director, dealer operations, where she was responsible for all sales support and dealer representation activities in the UK, including the implementation of Transit Specialist Dealer Centres and rolling out the FordStore initiative, a network of upgraded, new-look dealerships where customers can experience the full range of Ford vehicles and services.

Ms Brankin joined Ford as a graduate trainee and has held various roles within Ford’s sales and marketing function in Britain, Europe and at the global level. Her replacement as the marketing lead in Ford of Britain will be announced later.

Mr Griffin was appointed Ford of Britain’s director, sales, in 2015. He was previously director, commercial vehicles, Ford of Europe, and has held a number of other leadership roles at Ford, including director, field sales, and director, fleet sales, both in Ford of Britain, and director, regional sales operations, Ford of Europe.