Brankin appointed Ford sales director as Griffin retires after 40 years’ service
Lisa Brankin has been appointed director, sales, Ford of
Britain, with effect from 1 January, 2019 taking over from Kevin Griffin, who
is retiring from the company after more than 40 years of service.
In her new role, Ms Brankin will be responsible for all of
Ford’s sales distribution channels, including the Ford dealer network and
online sales, in the UK. She will continue to report to Andy Barratt, chairman
and managing director, Ford of Britain.
Ms Brankin is currently director, marketing, Ford of
Britain, a position she has held since August 2015. Previously, she was director,
dealer operations, where she was responsible for all sales support and dealer
representation activities in the UK, including the implementation of Transit
Specialist Dealer Centres and rolling out the FordStore initiative, a network
of upgraded, new-look dealerships where customers can experience the full range
of Ford vehicles and services.
Ms Brankin joined Ford as a graduate trainee and has held
various roles within Ford’s sales and marketing function in Britain, Europe and
at the global level. Her replacement as the marketing lead in Ford of Britain
will be announced later.
Mr Griffin was appointed Ford of Britain’s director, sales,
in 2015. He was previously director, commercial vehicles, Ford of Europe, and
has held a number of other leadership roles at Ford, including director, field
sales, and director, fleet sales, both in Ford of Britain, and director, regional
sales operations, Ford of Europe.