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New fleet operations director joins the team at Fraikin

New fleet operations director joins the team at Fraikin

Keith Atkins has joined the Fraikin executive leadership team in the role of fleet operations director, where his focus will be on further improving the commercial vehicle leasing and fleet management company’s vehicle compliance record, while ensuring the operations team continues to exceed the company’s high customer support targets.  

Mr Atkins takes extensive experience in the commercial vehicle sector to the role, as well as technical knowledge in engineering, marketing and sales. Based at Fraikin’s UK headquarters in Coventry, he reports directly to chief executive Ed Cowell.  

He joins Fraikin directly from Biffa, the UK’s largest waste management company, where he worked for several years as group technical and compliance manager.  

Starting his career as an apprentice motor vehicle engineer in the public sector, Mr Atkins progressed to become fleet engineer. That was followed by long-term roles with premium vehicle manufacturers Mercedes-Benz and MAN, spending time working for both in Germany. He then Atkins returned to operations roles, taking on fleet operations manager and group fleet engineer positions with BT Fleet, Kier Group and Eurovia.  

Commenting on his new position, Mr Atkins said: “The primary role of the fleet operations team is to provide outstanding and industry-leading levels of service and care to both our customers and their vehicles. This is central to everything we do as a business, and in order to achieve it we have to build strong partnerships with both our customers and suppliers.   “Without doubt there are challenges ahead, however I am looking forward to the opportunity to drive our standards and the Fraikin customer experience to even higher levels, as well as playing a key role in Fraikin’s strong growth and development.”