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National Grid signs up to GreenRoad’s driver safety technology

National Grid signs up to GreenRoad’s driver safety technology

National Grid’s UK Capital Delivery division is implementing voluntary driver safety measures for its employees.  

National Grid is an international company that owns and manages the grids that connect people to the energy they need. The company runs the gas and electricity systems that Britain is built on, delivering gas and electricity across the country.  

The National Grid division behind the driver safety and behaviour initiative is the Capital Delivery division, responsible for the construction of major gas and electricity projects within the UK.  

Offering employees the opportunity to use GreenRoad is part of the division’s larger risk reduction programme to improve safety among its employees.  

GreenRoad’s in-vehicle, mobile based application, GreenRoad Mobile, gives employees objective, real-time feedback as they drive by monitoring a wide range of driving manoeuvres to determine risky driving behaviour. National Grid’s Capital Delivery team is incentivising employees to use GreenRoad’s platform on a volunteer basis.

In addition, the initiative’s administration team can access GreenRoad Central, an online reporting and analytics platform allowing them to reward drivers demonstrating consistently good driving behaviours, or significant improvements over time.

The piloting of GreenRoad’s solution within Capital Delivery is part of National Grid UK’s efforts to promote a culture of safety and address one of the biggest risks facing their employees’ workday: driving while on the job. 

According to the Department for Transport, nearly a quarter of the miles driven on Britain’s roads are for work purposes, and roughly one-third of those drivers will be involved in a crash each year, costing employers anywhere from £16,000 to £500,000 depending on the severity of the crash. Additionally, car crashes are the number one cause of work-related accidental death, with nearly 1,000 people killed annually.

National Grid project manager for the GreenRoad initiative Paul Kiddle said: “We reviewed a number of different methods for improving our approach to safe driving, and the key to the success of our GreenRoad initiative has been the positive rewards based culture that it facilitates. Many meetings now start or end with people comparing their GreenRoad scores, as our volunteers for the app have really embraced it.”  

GreenRoad regional sales leader John Gorbutt said: “By implementing GreenRoad’s innovative solutions, National Grid is demonstrating its commitment to making safe driving an integral part of their company culture.”