FCA appoints support agency as part of investment to improve fleet offering
FCA Fleet and Business has strengthened its operation
with the appointment of fleet support agency ROI.
The deal will see ROI, a recent winner at the European
Contact Centre and Customer Service Awards, support FCA with a dedicated
30-strong sales team, including a team of field sales managers, experienced
dealer coaches, lead generation, fleet support and a business centre.
Having been named Most Improved Manufacturer of the Year
in both the Fleet World Honours and Fleet News Awards, the move is part of a
major investment to further develop, expand and enhance FCA’s corporate sales
offering, which represents Fiat, Fiat Professional, Abarth, Jeep and Alfa
It will see ROI focus on day-to-day sales activity,
customer relationship management and growing volumes, allowing the FCA team to
focus on developing key relationships, strengthening offers and improving the
Francis Bleasdale, fleet and remarketing director at FCA
UK, said: “With the recent addition of new products like the Fullback pick-up,
Talento van, Fiat Tipo and Alfa Romeo Giulia, we now represent one of the
broadest and most desirable product ranges in the marketplace.
“Our continued investment in our fleet services and the
appointment of ROI is part of our strategy to make us the best in the industry
and to ensure we become a manufacturer of choice for fleet operators and
company car drivers.”
Key to ROI’s appointment was its suite of bespoke
technology solutions which include a mobile fleet sales tool, a fleet workflow
and helpdesk tool plus a lead management system for FCA and its partner leasing
companies and dealers.