Iveco appoints Wrafter as light business line director
Iveco has appointed Emmet Wrafter as light business line
director, with responsibility for its multi-award-winning Daily light
commercial range in the UK and Ireland.
Mr Wrafter (39) grew up watching his father run a haulage
company, before entering the automotive industry himself with dealer sales
roles at Citroën in 2003, and Audi in 2004. A year later he set-up his own
dealership, Wrafter Motors, which he ran successfully for six years before
joining the Ford Motor Company’s European commercial vehicle product marketing
team in 2011.
During his five years at Ford, Mr Wrafter took on roles
including direct fleet sales manager, national account manager and dealership
zone manager. He left Ford in February 2016 to become director of tactical
sales and stock at LeasePlan, before accepting the position with Iveco.
Mr Wrafter will be based at Iveco’s UK headquarters in
Basildon and will report to Stuart Webster, Iveco UK and Ireland business