Road safety charity Brake has published a crisis management guidance
report for fleet managers and HR professionals, in collaboration with international
law firm Kennedys.
The report follows a series of ‘crisis response training for
managers’ seminars, which covered practical and procedural issues around a
crisis event involving sudden death or serious injury.
Drawing knowledge from best practice case studies, the
guidance highlights the importance of having an established crisis management
plan in the event of a serious incident.
The guidance also focuses on
what should be included in an effective management strategy.
The guidance includes expert input from specialist disaster
management trainer, Rosie Murray, who has extensive experience in delivering
crisis response training to police family liaison officers, local authority
staff and commercial companies.
Content within the report also includes an overview of the
complications that can arise following a serious road traffic incident, and the
importance of communication and implementing a support system for everyone
Radd Seiger, partner at Kennedys and expert in serious
incident and crisis management, also draws on his knowledge of representing UK
and multinational companies in some of the UK’s worst disasters to add his
golden rules for crisis management.
He said: “Road safety and driving at work is an area
that Kennedys plays an active role in and takes incredibly seriously, including
helping companies with their plans and policies for fleet related safety issues
and for crisis management. The publication of this guidance report
underlines the importance of having a crisis management plan
in place and offers expert insight into the measures that should be considered
to help prevent incidents on the road.”
Masood, professional engagement officer at Brake, said: “Driving
remains one of the most dangerous work related activities employees undertake,
and organisations need to ensure that they are prepared in the event of a
serious road crash. We remain dedicated to working with companies to help them
effectively manage their road risk, to prevent road crashes happening in the
first place. However, this guidance report highlights the importance of having
robust policies in place, should the worst happen.”
The guide is available free of charge to all Brake
Professional members through www.brakepro.org.
Non-members can order the resources from the Brake
shop, or join
Brake Professional for £50 + VAT per year online, to access these and other