Fleet decision-makers view telematics technology
positively - only 5% have a negative view - but 26% of businesses have had
issues with insurance costs, and a further quarter have had problems with
driver behaviour prior to the installation.
The findings came in a survey of business owners, finance
managers and fleet managers from sectors including fleet, construction,
courier, transport and property that looked into attitudes towards telematics.
The survey by Crewe-based Radius Payment Solutions was
aimed at discovering the top five telematics myths. They were identified in the
“Driver efficiency is fleet managers’ top
priority” - businesses using telematics might expect improvements in fuel
efficiency to be the most important reason for installation. However, the
research found that almost a third of respondents stated the biggest motivation
was in fact for fleet managers to know where vehicles were and to track
location in real time.
“Telematics is too expensive” - of the companies
which had not installed telematics, a third put the hesitation down to concerns
over cost. However, the research found that of those who were using telematics,
most introduced them as a cost saving measure (44%).
“Big brother is watching you” - following the
installation of telematics, some fleet managers and drivers could have concerns
they displayed a lack of trust akin to ‘Big Brother’. However, only 5% of those
surveyed stated their drivers responded negatively to installation.
“Drivers don’t know they are being tracked” -
the research found that more than 90% of respondents made their drivers aware
that telemetry was installed in their vehicles.
“Telematics doesn’t help fleet performance” - almost
a third of fleets have had issues with monitoring where their vehicles are in
real time before installing telematics, which has affected route planning, fuel
consumption and cost effectiveness. As well as that, a quarter have had issues
in the past with driver behaviour. Following the installation of telematics
however, fleet managers can reroute drivers in real time, monitor their driving
characteristics and find the most cost effective way to exact locations.
Tom Pickles, director for telematics at Radius Payment
Solutions, which offers Kinesis, a telematics, cloud-based fleet management
solution, said: “In the current climate, customers want an easy, affordable and
holistic solution to manage their fleet. The statistics reveal that the vast
majority of drivers are happy with the technology, and fleet managers are enjoying
the benefits of reduced fuel and increased productivity.”