One year after its launch to the business fleet community,
Project Pictogram - Driving Safer Roads initiative has received a significant
boost from three major trucking organisations.
Organisers of the fleet industry’s annual focal point Truck Fest is to support the Project
Pictogram initiative at all of its eight regional 2017 shows, which
collectively attract around 6,000 trucks and 250,000 enthusiast visitors.
Additionally, the Road
Haulage Association, which represents the 2.2 million people who work in
the haulage and logistics industry, is also adding its support and sharing the
initiative with members to encourage their participation; and the Fleet
Operator Recognition Scheme (FORS) has given Project Pictogram ‘associate’
member status, and is actively promoting the free-share guidelines and artwork
files to its 4,000+ safety focused fleets, as FORS is rolled out to new cities
across the UK.
The latest company to come
on board is Raymond Brown, a
leading recycling and waste management business, which is applying the
Pictogram stickers to all 82 of its vehicles and will take the road safety
messages into Hampshire schools as part of its Community Matters initiative.
Chief operating officer Steve
Clasby said: “Safety is at the forefront of everything we do and engaging with
the community has always been a key priority for our business. It creates
an industry standard to which our fleet can align and ties in with the rebrand
of our tipper lorries to a fresh new colour, promoting our commitment to
sustainability and ensuring that our vehicles are clearly visible on roads.”
Project Pictogram presents as pictograms, the ‘Fatal
Factor’ driver behaviour risks present in almost all killed or serious injury
collisions. The initiative then reaches-out to the fleet community asking them
to effectively donate a small amount of advertising space on their lorry,
coach, bus and van fleet back doors to display the five pictogram decals. By
doing so, they provide daily on-road reminders of these key risks to all
motorists on every journey.
Project Pictogram leaders say that fleet alignment to the
voluntary ‘industry standard’ will create the largest and most sustained
advertising campaign ever directed at ‘Fatal Factor’ driver behaviour change.
The payback to business comes through the road profit protection delivered
through safer freer flowing roads.
has received national endorsement from leading road safety organisations
including: Department for Transport Think!, RoSPA, Road Safety GB, IAM
RoadSmart, Chief Fire Officers’ Association, Fleet Operator Recognition Scheme,
Association of British Insurers and British Insurance Brokers’ Association.
Full Project Pictogram guidelines and artwork
files are available for free download from the web-page hosted at: www.hantsfire.gov.uk/project-pictogram