Corporate fleet customers to be increasingly targeted by Meridian in 2017
Medium term rental specialist Meridian Vehicle
Solutions is to increasingly target corporate fleet customers from the second
half of this year.
Currently, Meridian provides its services almost exclusively through third
party leasing companies, but is in the process of assembling a direct sales
Phil Jerome, managing director, said: “We have no intention of competing with
our existing leasing company base and, in fact, will consciously avoid
targeting their customers.
“However, our existing model does close off a large potential area of the
market for us, and it makes sense for us to start exploiting the opportunities that
“The feedback we receive from the market is that there is growing interest in
medium-term rental and we intend to position ourselves as the key supplier in
Mr Jerome added that recruitment of the new team would start with a sales
manager, who would then be responsible for formulating the right strategy for
the company. he said: “We see a lot of potential from fleets who
need a three to six-month rental solution to cover situations such as
probationary periods, short term contracts, pool cars and more.
“The challenge we face is translating interest in medium term rental into
genuine demand for the product from organisations for which it would be an effective
and efficient solution.”