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BCA acquires majority stake in alloy wheel refurbisher

BCA acquires majority stake in alloy wheel refurbisher

BCA has acquired 75% of Supreme Wheels Direct, a specialist in alloy wheel refurbishment, for an undisclosed sum.

Supreme launched in 2010 and is based in Milton Keynes. Over the past seven years, it has invested heavily in both research and development and the facilities required to refurbish large volumes of alloy wheels.  

The acquisition allows BCA and Supreme to work closely together to increase efficiencies between their operations and to service the growing demand for the refurbishment of alloy wheels, both for vehicles processed through BCA’s Services division and for vehicles handled through BCA’s remarketing centres nationwide.  

Supreme now handles 200 wheels per day and through a distribution network can collect, process and deliver refurbished wheels with a very quick turnaround.  

Avril Palmer-Baunack, executive chairman of BCA, said: “The acquisition of Supreme represents an important investment in technical expertise that allows us to control the quality and effectiveness of the refurbishment of vehicles under our control.”
 

Every step of the process is done in-house, from cleaning through to coating, including superior paint jobs and diamond cutting. Each wheel leaves the workshop structurally sound and fully certified.  

Supreme employs 45 staff and over the last 12 months refurbished some 50,000 wheels. The company will operate in the BCA Vehicle Services division.