National Grid signs up to GreenRoad’s driver safety technology
National Grid’s UK Capital Delivery division is
implementing voluntary driver safety measures for its employees.
National Grid is an international company that
owns and manages the grids that connect people to the energy they need. The
company runs the gas and electricity systems that Britain is built on,
delivering gas and electricity across the country.
The National Grid division behind the driver
safety and behaviour initiative is the Capital Delivery division, responsible
for the construction of major gas and electricity projects within the UK.
Offering employees the opportunity to use GreenRoad
is part of the division’s larger risk reduction programme to improve safety
among its employees.
GreenRoad’s in-vehicle, mobile based
application, GreenRoad Mobile, gives employees
objective, real-time feedback as they drive by monitoring a wide range of
driving manoeuvres to determine risky driving behaviour. National Grid’s
Capital Delivery team is incentivising employees to use GreenRoad’s platform on
a volunteer basis.
In addition, the initiative’s administration
team can access GreenRoad Central, an online
reporting and analytics platform allowing them to reward drivers demonstrating
consistently good driving behaviours, or significant improvements over time.
The piloting of GreenRoad’s solution within
Capital Delivery is part of National Grid UK’s efforts to promote a culture of
safety and address one of the biggest risks facing their employees’ workday:
driving while on the job.
According to the Department
for Transport, nearly a quarter of the miles driven on
Britain’s roads are for work purposes, and roughly one-third of those drivers
will be involved in a crash each year, costing employers anywhere from £16,000
to £500,000 depending on the severity of the crash. Additionally, car crashes are
the number one cause of work-related accidental death, with nearly 1,000 people
National Grid project manager for the
GreenRoad initiative Paul Kiddle said: “We reviewed a number of different
methods for improving our approach to safe driving, and the key to the success
of our GreenRoad initiative has been the positive rewards based culture that it
facilitates. Many meetings now start or end with people comparing their
GreenRoad scores, as our volunteers for the app have really embraced it.”
GreenRoad regional sales leader John Gorbutt
said: “By implementing GreenRoad’s innovative solutions, National Grid is
demonstrating its commitment to making safe driving an integral part of their